Why Graphic Design matters in PR? The first impression is the most important. We are sure you have heard this saying before, and indeed, it is hard to comeback from a bad first impression.
Great Graphic Design matter in PR, a lot, since the way other see your company, city or project, or what they perceive since the beginning will be directly related to the success of your future public relations.
Many people do not consider the interconnection between graphic design and public relations as tools for maximizing reach to a target audience. Design helps to captivate your audience through the displaying a visual-story or brand concept. Without the use of graphics or design, there would not be many compelling PR campaigns to entice movie enthusiast to drive to the theater to watch the latest summer blockbuster, social movements would stall, and yes, even grant proposals would look dull. Graphic design is an instrument to evoke interest to bring the audience closer to understanding and wanting to form part of your brand concept.
So, the next time you rush to create a story for your brand, make sure graphic design is top-of-mind to ensure your audience experiences the WOW effect with the visual conception.